Designing the Modern South

Gus Granger & Stefan Reddick

Designing the Modern South

Filmed on October 19, 2016 at the 2016 AIGA Design Conference

Gus Granger and Stefan Reddick share the story of a dream design project that catapulted them into a national spotlight, earning them tremendous praise while also making them fear for their lives.

Gus Granger is the founder and principal of creative and branding at 70kft, an integrated brand communications agency. 70kft works with clients of all sizes, from burgeoning start-ups to global brands such as Verizon, Hewlett Packard Enterprise, and GE. A designer first, Granger often gets down in the weeds with the team to execute strategic designs, playing lead strategist and brand counselor for many accounts.

Granger is the president emeritus of the Dallas/Fort Worth AIGA chapter, and currently sits on AIGA’s Diversity & Inclusion task force. His work has previously been recognized by Adobe, Architectural DigestCommunication ArtsGraphisPrint magazine, among others. In 2015, 70kft made the Inc. 5000, a list of the fastest-growing private U.S. companies, as well as the Dallas Business Journal’s Best Places to Work.

Stefan Reddick is the creative director of 70kft, the Dallas-based integrated brand communications agency. He manages the agency’s creative initiatives for clients ranging from start-ups to nonprofits to global brands including GE, Verizon, and Hewlett Packard Enterprise.

Reddick’s design work has been featured in notable design showcases. He has also been featured as one of Graphic Design USA’s People to Watch and has served as president of the AIGA Dallas/Fort Worth chapter.