Areas of Design Practice

Interested in learning more about the different areas of communication design? Browse collections of books and talks or start from the beginning by learning about the type of work each practice area undertakes.

Areas of Communication Design

Image of a standing book that is purple with a red spine and letters with the title Art = from The Metropolitan Museum of Art

Resource Collection

Book Design

Image source: Phaidon. Credit: Art = Discovering Infinite Connections in Art History (2020), published by Phaidon in association with The Metropolitan Museum of Art

Illustration of Chanel No 5 parfum label on orange package

Resource Collection

Illustration

Image source: AIGA Design Archives. Credit: Chanel No. 5 Illustration (2004), Leanne Shapton

Image of woman reading at the Marian Koshland Science Museum of the National Academy of Sciences reading interpretive text in the Earth Lab exhibition

Resource Collection

Strategic Design

Image source: AIGA Design Archives. Credit: Earth Lab: Degrees of Change (2011), Second Story Interactive Studios, Portland, Oregon

Resource Collection

Branding

Image source: AIGA Design Archives. Credit: FedEx Logo (1994), Landor Associates, San Francisco, California

motion

Resource Collection

Motion

Image source: AIGA Design Archives. Credit: AIGA MAKE/THINK Conference, Title Sequences & Motion Graphics (2009), Mensicus Studio, Brooklyn, New York

Cropped image of typography from a 1977 issue of U&lc

Resource Collection

Typography

Image source: AIGA Design Archives. Credit: Upper & lowercase. Vol. 4 # 2 (1977), LSC&P Design Group, Inc.

Experience design

Resource Collection

Experience Design

Image source: AIGA Design Archives. Credit: Gallery One (2013), Local Projects, New York, New York

coke

Resource Collection

Packaging

Image source: AIGA Design Archives. Credit: Coca-Cola Aluminum Bottle (2008), Turner Duckworth, San Francisco, California

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