Welcome and Introduction

Liz Danzico

Welcome and Introduction

Filmed on October 19, 2016 at the 2016 AIGA Design Conference

What is interaction design? Liz Danzico sets the stage for the symposium by challenging the definition of interaction design itself. “The domain of interaction design is behavior... communicating stories, understanding relationships between people and people, machines and machines, and what many of us do—people and machines, and vice versa.” Get ready for presentations that surprise and inspire.

Liz Danzico is creative director for NPR, whose mission is to work in partnership with member stations to create a more informed public. She is founding chairperson of the M.F.A. Interaction Design program at the School of Visual Arts (SVA), one of the world’s top design schools. Advisor to start-ups, nonprofits, and global companies, Danzico lectures widely and has written for design-minded publications, including Eye magazine, Interactions magazine, Businessweek, and on her own site, bobulate.com. She sees a lot of parallels between raising her dog and the practice of design.