In in-house nobody can hear you scream." Christine Taylor talks about her personal experience and presumptions of going in-house and discusses the fear associated with becoming an in-house designer and how it might define one's career.
Christine Taylor from is a multidisciplinary creative with a degrees in psychology and design. Currently she is a Creative Manager in Licensing where she oversees the creative product development and relationships between Hallmark’s internal development teams and outside movie and TV studio licensed brands like Warner Bros. DC Comics Harry Potter FOX LEGO Minecraft NBCUniversal Star Wars Star Trek and AMC’s The Walking Dead. She is also the current Creative Lead for PopMinded — Hallmark’s pop culture brand experience — overseeing the pop-up and online shops fan convention activities social media webcasts and more. Previously at Hallmark she worked as a designer in several areas of the company including books the internal corporate marketing & branding studio and the B2B loyalty marketing studio working with brands like State Farm and Target. As a freelancer Taylor has created branding and collateral for local KC theaters bars restaurants and nonprofit organizations. She has spoken Design & Branding conferences as well as corporate events and AIGA Chapters. She is past president and programming director of the AIGA KC Chapter and current AIGA National Board Member where she has co-chaired the 2017 AIGA Gala Awards and is the current chair of the Corporate Relations Committee.
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