From Voice ~ Topics: biographies, journals

Daniel Buren: Occupying the Page

The Eye of the Storm, Daniel Buren’s current exhibit at the Guggenheim Museum, shows how aggressive graphics can be. In 1971, Buren hung a 65 x 32 foot black-and-white striped banner from the skylight of the Guggenheim Museum to the bottom of the first ramp. The work, named Peinture-Sculpture, was removed after complaints by other artists that it obstructed views of their own art. It hung for one day.

Today, Buren is back at the Guggenheim with a vengeance. His work occupies the entire museum and transforms Frank Lloyd Wright’s legendary rotunda space. Entering, you find all light blocked off, as you encounter the scaffolding supporting the first, and most stunning, site-specific piece, the enormous Around the Corner (2000-05). Cutting halfway into Wright’s powerful void, two massive walls, faced with large mirrored panes, rise at right angles to the famous Wright skylight, or oculus, now colored purple and white. Short, bright green stripes of equal size, about 7 inches, are spaced along the rim of the parapets. There are no paintings on the ramps; the museum is aggressively, totally, occupied by Buren. Only the Thannhauser galleries still show the permanent collection of Klees, Picassos, and Modiglianis, once shocking, now timid, opposite Buren’s transparent bands of purple, green, yellow, white or blue transparent glass triangles of The Single Freize, on the fourth floor, and the same hues in circles, arcs and lines of The Double Freize, looking over Fifth Avenue from the third floor.

Leaving the last ramp, you see on the second floor gallery Buren’s paintings of red and white, orange and white, blue and white—stripes. Stripes are what Buren calls his “visual tool.” His controversial installation, The Two Plateaus (1985-6), at the Palais Royale garden in Paris, dispersed 260 short grey-and-white striped columns over the open space. It is his ”signature style.” Buren uses the essential elements of graphic design: black on white, color on white. Strong contrasts, geometric shapes, line and scale are his tools. His clear colors could come out of the Pantone color swatch book.

Buren is an affable Frenchman, now in his 60s, who speaks knowingly about Wright’s museum. His stated intention is to relate his work to Wright’s architecture. But his insistence on dominating it raises questions. When one artist places his art on another’s art, how much does the new art harm or help the original? This issue recently came up when Christo and Jeanne-Claude installed The Gates on another work, Vaux and Olmsted’s magnificent plan for Central Park. Did they enhance it, or diminish it?

Graphic designers work all the time with other artists. They use illustrations and photographs, and often have to place them on grids made by other art directors. They may need to design sign systems for a building they don’t like. Here in New York, the major renovation of the New York Public Library Beaux Arts building in 1981 included a modern sign system. Graphic identity signs and banners for Cooper-Hewitt, National Design Museum and for the Museum of Natural History are examples of other successful integrations. The starting point is not always a clean white page.

I’m curious to know how designers view Buren’s interaction with architect Frank Lloyd Wright’s landmark. After seeing it, what do you think? Does it fulfill Buren’s stated intention of “holding a dialog with the architecture?” Or is it an aggressive takeover of another artist’s territory? Is it a new, wonderful use of the museum? Is it a challenge that succeeds?

And, as a last thought, what has the lapse of time to do with the acceptance of art? In 2005, artists who were rejected in 1971 (Buren) and 1979 (Christo and Jeanne-Claude) are given sensational exhibition space. How has the social environment changed to permit such major turnabouts? Remembering the era, I can recall that a major characteristic of the 1970s, a violent decade, was the will to impose “law and order.” Officials in all positions anxiously attempted to ”keep the lid” on outbreaks of protest which were erupting everywhere. Demonstrations against the Vietnam War, which had taken place since the late ’60s, resulted in four students being killed by National Guard at Kent State University in Ohio, inciting further protests at campuses across the country. I remember being at a faculty meeting during that period when a student stormed in demanding we disband in protest of the Cambodian bombings. Anti-Nixon demonstrations, anti-Vietnam marches, sit-ins and strikes, demands for feminist rights, gay rights, environmental changes, were constant. The mindset of those in authority was to frantically say “no” to everything that looked like potential trouble. Innovative artwork fell victim to that mindset; it was too big and too bold. But it turned out to be benevolent; the world did not come to an end after the Christos wrapped the Reichstag or Buren covered the Palais Royale garden. It seems that the artist had not been the enemy after all.

The Eye of the Storm is on display at the Guggenheim Museum in New York City from March 25 through June 8, 2005.

About the Author: Virginia Smith's forthcoming book, Forms in Modernism: A Visual Set (Watson-Guptill) places typography in the theoretical context of other design of the Modern period, especially architecture, with examples from couture and furnishings. She is a Professor Emerita of Baruch College of CUNY and a practitioner and observer of graphic design and design history.

  1. link to this comment by m. kingsley Wed May 11, 2005

    Virginia, Daniel Buren's work has nothing to do with Graphic Design — other than on a simplistic formal level — and little to do with (capital A) Architecture other than its cultural significations.

    In "The Function of the Studio" (1970), Buren makes the distinction between an artwork's "place of origin" and its "place of promotion". The (capital M) Museum "makes its 'mark', imposes its 'frame' (physical and moral) on everything that is exhibited in it... all the more easily since everything that the Museum shows is only considered and produced in view of being set in it". In other words, the abstract relationship (physical and moral) between the Museum and the artwork makes the artwork. The presence of an artwork in a museum is a "zero level" requirement.

    Beginning around 1965, Buren began creating art out of nothing but 8.7 cm wide stripes, alternating white and color. Four years later, in his essay "Mis en garde" (1969), he described this strict adherence to the stripes as situating his work at "a zero level, when the observations both internal (conceptual transformations as regards the action/praxis of a similar form) and external (work/production presented by others) are numerous and rendered all the easier as they are not invested in the various surrounding movements, but are rather derived from their absence."

    Buren's stripes, nothing but stripes, intervene on concepts of
    1. the art object as illusion
    2. the formalist requirements of art
    3. the significance/meaning of one particular color
    4. the uniqueness of any repetition
    5. difference
    6. and most importantly, viewpoint

    Over the past thirty-plus years, Buren has refined his work — both aesthetically and conceptually. His touch may have lightened, but the effect of the work hasn't. Virginia, you're looking at the installation through design-practice eyes and identifying simple formal correspondences. The rigors of Buren's work have more to offer than that.

    Your question about the effect of time and the gradual acceptance of art, in this case Buren's, neglects the Guggenheim's history. The Museum was founded in 1937 as the Museum of Non-Objective Painting. Abstraction has always been its charter and in the 1990's, with the acquisition of almost 700 pieces from the Panza collection of minimal and conceptual art, the level of abstraction expanded from the visual to the conceptual. Historically, there is no better place to show Buren's work. God bless them for keeping the spirit alive.

    Sidenote: According to the interview with Buren on the Guggenheim website. His "Peinture-Sculpture" was removed at the behest of Dan Flavin, who was also in that particular show. Funny thing is, when the Museum opened after the Gwathmey expansion, there was a big fat Flavin hanging in the middle of the rotunda.

  2. link to this comment by Virginia Smith Wed May 11, 2005

    M: I’m glad to read your comments on Daniel Buren. Thanks for these insights and your thoughts from his published writings. But if the ‘Museum imposes its frame’ on everything in it, surely more than that happens here. To me Buren continues the actions of Minimalist sculptors of the 1960s, who expressed the wish and will to ‘seize and hold’ the space (Carl Andre) in an aggressive, territorial conquest. Even the words are militaristic. Buren’s relentless occupation of the Museum seems to me intentionally destructive. Maybe not. But the echo of the 60’s is strong here. Do you find that? I intended the graphic design elements to be the link opening the issue of designing on an existing design ‘format’.
    I like what you brought up about the evolving mission of the Guggenheim. Thanks, V.

  3. link to this comment by m. kingsley Thu May 12, 2005

    Virginia, this work is far from aggressive. One of Buren's stated interests was a post-studio artistic practice; and in defining such, one needs to identify the elements of studio-based practice — like the Museum and (capital P) Painting. Hence, pieces like the promenading of stripes on sandwich boards, stripe posters in the street, and "The Two Plateaus".

    The 1960's echo you're hearing is the end game of Modernism; expressed in the modus ponens reductions of minimalism and conceptualism. For example:
    If art is pigment on canvas; can it be one flat color on canvas?
    If art is one flat color on canvas; does it need to be on canvas?
    If one flat color on any surface is art; does it need to be on a surface?
    If one flat color can be expressed in any fashion; can it be just the name of the color?

    Expression: "blue"
    Result: art

    ...which eventually leads to one of my favorite Lawrence Weiner pieces:
    "Rupture"

    Minimal sculpture of the same time followed a similar path to the point where an artist could order up a steel cube so big by so big by so big, have it delivered to the gallery, and see it for the very first time at his opening. In the specific case of Carl Andre, he's best known for modular work which is usually expressed in checkerboards of flat plates on the floor. Viewers are invited to walk on them — hardly an aggressive, territorial conquest.

    I don't know why you're so concerned about the Museum and what you see as a relentless, destructive occupation. Even though he protested otherwise, I've always felt Wright was more concerned about the flow of visitors through his space than the still contemplation of artwork. Rectangular paintings always look like they're hung a bit crooked; even the Kandinskys — the main centerpieces of the collection at that time.

    Wright was commissioned in 1943, about the same time Peggy Guggenheim opened her Art of This Century gallery in New York for which Frederick Kiesler designed unique exhibition spaces; paintings at the end of poles extending from the walls at crazy quilt angles. So you could say that there was a certain umm... "aggression" towards art in the air at that time.

    The Buren show is about Perception. But if I can't convince you of that, don't worry. It will go away soon enough. Just like the more hideous onslaughts on the museum — anyone else thinking of "The Art of The Motorcycle" or the Armani product placement ad?

    What won't go away so quickly are the results of the sale of naming rights for parts of the building (Ronald Perelman Rotunda), the continuing financial concerns of their hyper-expansive multi-national branding campaign, or the weird relationship with a non-objective institution like the Hermitage. All are more deserving targets for your ire.

  4. link to this comment by sam r Thu May 12, 2005

    What a fascinating exchange. Thanks. It always seemed to me that appart from Wright's egotism and hubris, the Guggenheim was a colossal billboard - inside and OUT, not unlike the Chrysler Building. The former was an advertisement for modern, abstract art, the latter for Mr. Chrysler's cars. Both imposed on the cityscape in ways that few other edifices had done in NYC. Both were of different ages, but both had the same telegraphing effect.

    The Guggenheim is also an artistic expression. Its more than a frame for the work it houses. It is like a disco, a happening place. A Belaggio so to speak that also includes other art. Some day I'd like to see a conceptual artist reinterpret the exterior as Buren has toyed with the interior. I feel the only way to own the Guggenheim space - rather than succumb to its power - is to aggressively transform it.

  5. link to this comment by Virginia Smith Sat May 14, 2005

    My Colleagues: Important Update: ‘Do Museums Make of Break Art? is the subject of a panel discussion with Frank Gehry, Frank Stella, V. Newhouse, Artchitectural Record, and MoMA at Baruch College on June 1 at 6 pm.
    How timely to see that the mailed announcement reprints a photo of the second floor Wall of Paintings, twenty striped canvases, part of Daniel Buren’s installation currently at the Guggenheim, that we’ve been talking about. Consult the website www.urbancenterbooks.org for tickets for the Baruch event. Part of my intention in posting my Buren observations was to enlarge the subjects for graphic designers to consider, especially to include architecture, where so much theory, construction, renovation, preservation and politics make it the liveliest art around. How do designers fit in? On the simple economic level, they could collaborate by designing the posters, the Power Point presentation, brochures, the exhibition design, as in the Young Architects Competition I saw this week. When architects present their work all these are needed. How many graphics students can read a plan, a section, an axonometric drawing?I know of one major design studio that is working with architects as an NYC building is being constructed, but no other. On other levels, designers could think about topics Mark introduces: the financial/ artistic powers that be; post studio art; color and Minimalism, and more, and the museum as a happening, that Sam connects to the Belaggio, and his thought to reinterpret the exterior of the Gug as well-- tell me more. I am looking forward to hearing what will be said about the Bilbao Guggenheim and the new MoMA, and Buren – I hope you’ll go, too, to see where they take our topic. V

  6. link to this comment by Sir Edmund Thu Sep 22, 2005

    Buren sucked. Where's the art???
    We got Googleheimered !!!!

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